Campaign “115 Av.” and Content Creation for HUGO BOSS

First, we created a targeted, attention-grabbing Instagram video campaign that adhered to traditional targeting while whetting the appetite for the “new.” To visually highlight the redesigned interior and its hidden technological features, we worked with straightforward camera movements and created a clean, fresh look in color grading.

Second, we promoted visibility throughout the funnel across multiple networks, channels and platforms with our Optimized Content Creation (OCC) approach by creating content assets for public relations, including press releases, expert blogs and fashion news.