Brand Content Creation for ADITO SOFTWARE
Situation & Task
ADITO SOFTWARE GMBH delivers specialized CRM solutions in a competitive market and is still managed by the inspiring founding couple.
Where tradition and personality meet innovation – this internal view had to be brought to the outside. To inspire not only existing and new customers, but also potential talent on the job market.
Action & Result
In close cooperation with the marketing team, we developed a content strategy that provided the framework for the content to be created. The goal: to position the brand as a successful and innovative technology company with soul. In addition, we creatively implemented various assets based on the strategy – with more to come.
Meanwhile, all created assets have been viewed over 100,000 times. What’s even more important, however, is that existing and new customers have repeatedly expressed their delight with the new public image.