The Artist Video Gallery for NAK
Situation & Task
The NAK, or Neuer Aachener Kunstverein, is an art gallery and internationally recognized as an innovative platform for contemporary art and its discourse.
Of course, the Corona situation strongly complicates the ongoing exhibitions at the gallery these days. Thus, a simple concept and its creation was needed to make the artists and their work digitally accessible in an unbiased way.
Action & Result
In coordination with the artists, we individually chose a naturally clean and bright look to enable an objective and detailed impression of the artists work. The interplay of slow and clean camera movements provide enough time to absorb the atmosphere during the digital walk through.
According to NAK the video view rates are in the low 5-digit sphere, making the project a full success.
However, please, when possible, have a look in person:)