Allianz × Olympia24 Before

Project

To give the partnership between Allianz and the Olympic Games a positive charge, we portrayed German climbing talent Hannah Meul — on her way through the “24 BEFORE”, the last 24 hours before the competition. Entertaining and close up.

Client
Allianz × Olympia
Type
Social videos
Medium
Video
Channels
YouTube, TikTok, Instagram
Formats
9:16 and 16:9

  • 24 Before1:00

More assets

  • 24 Before1:00

  • Rhythm0:14

From the film

  • From the athlete portrait for Allianz × Olympia: Hannah Meul hanging under the overhang, reaching far above her, one leg braced on a black volume
  • Title card over a shot of Hannah Meul: “24 Before”, below it “Presented by” with the Olympic and Allianz logos
  • A portrait moment from the athlete video: Hannah Meul looking into the camera between her raised fingers, her nails painted red
  • Hannah Meul standing at the training board, gripping one of the worn wooden rungs with both hands
  • Name card over her portrait: “Bouldering Athlete Hannah Meul, Cologne, Germany”, the bouldering wall behind
  • Hannah Meul climbing a steep grey wall, seen from behind, an orange chalk bag on her harness
  • The bouldering gym as the location for the athlete portrait: Hannah Meul small against the overhanging wall full of colourful holds
  • Hannah Meul between two takes of the video: smiling, looking past the camera, the holds of the gym blurred behind her
contact@lewerk.de+49 221 29256496

Start a project

We'll get back to you within one working day, two at the most.