Workshop
Social media basics training
01What it is about
Reach is no accident, even when it feels like one.
Social media is a discipline of its own, and those who master it get seen. You know the pattern: a reel goes up, three likes, motivation gone. Next time you would rather wait for a better idea. It rarely comes. The problem is almost never the effort — it is the missing system behind it.
In this workshop you learn how social media works and how to make content that actually reaches the people you are after.
02Why
Our social media training for you.
Social media is a company’s living business card. People look there before they book, buy, reserve or apply. What they find shapes what they decide. And what gets seen is not whoever posts most, but whoever understands which content people watch, save and pass on. That can be learned.
03How the day runs
In four steps
Where you stand
We look at your channels together. What works, what fizzles, what is missing? We go through your profile, set clear goals and look at how comparable businesses do it. What works for them, and why?
How it works
You get the overview: the platforms that matter, their formats and their audiences. And you come to understand how the algorithm decides who gets to see your posts.
Making content
Camera rolling. We shoot, cut and design together on a phone. Hooks, subtitles, framing, tools — all of it on your own material.
Putting it together
We bring it all together: your audience, your sharpened profile, your content plan. We work on a shared digital board that stays yours after the workshop. At the end there are finished posts ready to go online.
04Tailored
Topics we cover
We build every workshop around where you are and what you want. These are some of the areas we cover:
Understanding
Channels
Instagram, TikTok, Facebook and the rest. Which one is worth your time?
The algorithm
How does the platform decide who sees your posts?
Audience
Who do you want to reach, and what are those people interested in?
Profile
Bio, highlights, visual language and a tone people recognise.
Rights
Which music and which images are you actually allowed to use?
Planning
From a content calendar to a routine, planning tools included.
Doing
Hooks
The first three seconds decide. How do you catch attention?
Copy & hashtags
How to write a post, and what hashtags are still worth today.
Photo & video
Good footage on a phone. Light, framing, vertical.
Tools & AI
Canva, CapCut and AI for subtitles and voiceover.
Interaction
Bringing the community in, using guest content, working with partners.
Ads & numbers
Boost a post or use Ads Manager? And which numbers actually count?
05Info
Good to know
The workshop is for anyone ready to take the next step with their social media. Beginners as much as people further along who are taking on a new channel. Marketing, sales, HR running their own recruiting channels, small firm or corporation — we fit the content to you.
Where
Inhouse training built around your company, at your place or ours in Cologne
Who
A team of coaches and specialists put together for you
When
Flexible, by arrangement
How long
Half a day to three days, daytime or evening
How many
Up to 6 people per group. Larger groups on request
What you take away
A strategy, a sharpened profile, a filled content plan, the shared working board, and posts ready to go online