BVB × EA SportsEA FC MOBILE

Project

To promote the new game “FC Mobile” as part of the EA Sports campaign, we staged three BVB players in a training hall — despite having them available for only a very short window on the shoot day. Short, vertical, cut together with in-game footage.

Client
BVB × EA Sports
Type
Social ad for FC Mobile
Medium
Video
Channel
Instagram
Format
9:16

  • FC Mobile0:19

Behind the scenes and from the film

  • From the social ad production: the players on the spin bikes, the crew with a reflector in front, the bright wall of the marquee behind
  • Close-up of a player in the yellow BVB shirt with the club crest on his chest, looking ahead, focused
  • Camera operator on a body rig with an ARRI camera moving past the spin bike, a large round light behind
  • Close-up of a dark-haired player in the yellow shirt, looking into the camera
  • Pulling focus on the social ad production: a crew member in a cap at the monitor, showing a player and the bikes in the marquee behind
  • Close-up of a player with bleached blond hair in the yellow shirt, leaning slightly towards the camera
  • Monitor with radio antennas on a stand showing the artificial turf, the spin bikes and a black drape behind
  • The key frame of the social ad: the three players side by side on the bikes, each with a phone in hand, green markers above them
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