Formel DBrand Images

Project

Formel D is a service provider to the automotive industry. For use across many contexts we photographed the management, the workforce, the sites and the vehicles right where the work happens. Straight, and held to a standard.

Client
Formel D
Type
Brand photography
Medium
Photography
Channels
Website, presentations, print
Format
3:2
Corporate photography for Formel D: an SUV beneath an arch of fluorescent tubes, the light reflecting off the paintwork

Selection

  • Workshop hall with vehicles in long rows, two yellow sports cars with open bonnets in front
  • Corporate portrait: man in round glasses, navy blazer over a white shirt, the bright hall blurred behind him
  • Man in glasses and a hi-vis vest smiling into the camera over a black motorcycle fairing
  • Close-up: gloved hands setting a torque wrench to the black wheel rim, a hi-vis vest to the left
  • Industrial photography from the air: new cars parked tightly at night under the lights of the compound
  • Corporate portrait against a bright background: bald man in a mottled blue blazer, turned slightly to one side
  • Rain-beaded grey SUV on the deck of a car transporter, more cars behind, greenery at the right edge
  • Woman in a hi-vis vest explaining something, pen in hand, the person opposite cropped, a dark car behind
  • Top-down aerial by day: blocks of vehicles running out to the access lanes and the edge of the site
  • Double portrait of the management: two men in blazers and white shirts standing side by side in a walkway, the glass façade to the left
  • Bearded man in a black shirt with the Formel D logo checking a vehicle with a gauge, looking to the side
  • The hall’s light arches reflected as white stripes across the bonnet and roof of a black car
  • Two hands operating a grey diagnostic device with a screen at the vehicle, a yellow hi-vis vest cropped behind
  • Corporate portrait in front of the site façade: man in a grey jumper at a concrete parapet, hand on the edge
  • Ground-level shot between two rows of new cars, a white and a blue front nearest, the lane running back
  • Corporate photography on site: overview of the hall with vehicles on lifts and at workbenches, staff in hi-vis vests between them
  • Man in a grey jumper leaning arms folded against a pane of glass that mirrors him, the courtyard behind
  • Aerial view at night: thousands of vehicles in blocks across the compound, the mast lights between them
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