SiemensWe stand for values

Project

Siemens stands for values: tolerance, openness, diversity. And equal chances for everyone, because “only brains count”. To carry that stance we portrayed employees and told their stories. Personal and approachable.

Client
Siemens
Type
Social media campaign
Medium
Video
Channels
Instagram, LinkedIn
Format
4:5

  • Lydia0:49

More assets

  • Portrait of Vedad0:54

  • Diversity makes us strong0:55

From the films

  • Trees and sky mirrored in dark water, filmed from a moving vehicle
  • Lydia from the employee portrait for Siemens: her hair dyed pink, smiling past the camera at a table, cobblestones and a blue van behind
  • Vedad walking down an avenue with his family, seen from behind, the children with school satchels
  • A worker in dungarees checking a component at the bench, the production floor behind her
  • Vedad in a polo shirt reading SIEMENS walking and laughing beside a colleague carrying a laptop
  • An interview shot for the employee portrait: woman in glasses and a blue shirt speaking to camera, a slatted wooden wall behind her, a fern at left
  • The low sun over a lake, dark treelines left and right, a narrow jetty at the shore
  • From the video for Siemens: a colleague hugging Lydia, both laughing, a wall of old wooden drawers behind them
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